New UKSA Director of Community & Supporter Development: Christelle Guibert

Christelle Guibert - UKSA Director of Community & Supporter Development

The UK Sommelier Academy is pleased to welcome Christelle Guibert to its Board.

Christelle brings extensive experience across international wine and spirits competitions, industry development and strategic positioning. She currently serves as Strategy & Business Development Director at the IWSC and is the owner of Trade Hospitality and the UK Sommelier of the Year competition.

With a strong affinity for the sommelier profession and deep involvement in global judging and education frameworks, Christelle joins the Board at an important moment in the Academy’s evolution.

Her focus will include supporting UKSA’s academic identity, helping to clarify its role within the UK sommelier landscape, and contributing to sustainable, standards-led growth aligned with ASI frameworks.

Christelle commented:

“The sommelier world has been a constant thread throughout my career. It’s a remarkable community — rigorous, passionate and deeply supportive. I care strongly about creating frameworks that help talented people grow, gain recognition and feel properly represented. I’m honoured to join the UKSA Board and to contribute to strengthening its role within the profession.”